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AFTERTHE LASTCLICK

Track

Ad products

How ads work when people get the answer without clicking and agents act for them. Targeting, auctions and measurement for the post-click world.

  • Contextual
  • Auctions
  • Sponsored answers
  • Attribution
  • Retail media
EP 05How to build attribution without the clickCredit for ads that people saw, asked about, and acted on through an agentAd productsWriting
EP 03How to build sponsored answers in an AI assistantAn ad unit for a world with no results page and no clickAd productsLive
EP 01How to build a contextual targeting productFrom a taxonomy to a signal buyers trust, without user dataAd productsLive

Glossary

Key terms

Bid floor
The lowest price a seller accepts for an impression.
PMP
Private marketplace. An invite-only auction between a seller and chosen buyers.
SSP
Supply-side platform. The tool sellers use to run auctions for their inventory.
DSP
Demand-side platform. The tool buyers use to bid across many sellers.
CPM
Cost per thousand impressions. The standard price unit for display ads.
Last click
The attribution model that gives all the credit to the final click.

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