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AFTERTHE LASTCLICK

The series

How to build X

One playbook every two weeks, alternating AI products and ad products. Each one is a plan you can use on Monday.

EP 06How to build pricing for an AI productSeats, usage or outcomes, and how to pick before your costs pick for youAI productsPlanned
EP 05How to build attribution without the clickCredit for ads that people saw, asked about, and acted on through an agentAd productsWriting
EP 04How to build an eval system for an AI productThe test suite that tells you if the model got better or just differentAI productsNext up
EP 03How to build sponsored answers in an AI assistantAn ad unit for a world with no results page and no clickAd productsLive
EP 02How to build an AI agent that takes actions for usersScope, evals and guardrails for an agent people let touch real moneyAI productsLive
EP 01How to build a contextual targeting productFrom a taxonomy to a signal buyers trust, without user dataAd productsLive

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One playbook every two weeks. Nothing else.